The Power of a Positive No (Bantam, 2007) is a recommended read for any negotiator. It’s an easy-to-follow guide on how to improve one’s ability to balance power and relationship concerns when pressed to say “no” to a counterpart.
In his seminal book, Getting to Yes (Penguin, 1983), Ury and his co-authors identified a tension commonly felt by negotiators, namely the challenge of “exercising power” and “tending to the relationship”, assuming that one compromises the other. Generally, people tend to either accommodate (by saying yes, even if they want to say no), attack (by saying no poorly), or avoid (by saying nothing at all). He offered a framework for balancing that tension and, in so doing, for achieving superior negotiated outcomes.
In his most recent book, Ury provides even more insight into balancing that tension. He shows the reader how to leverage both power and one’s relationship with a counterpart during a confrontation, in short, by using what he introduces as a Positive No. The book is organized into a practical framework consisting of three overarching stages – preparing, delivering, and following through on a Positive No – with each being further subdivided into smaller bits of advice that are highlighted through practical, real-life examples.
By reading The Power of a Positive No, negotiators can expect to be in a better position to obtain what they want, protect what they value most, and avoid the pitfalls of agreeing to things that are not in their interest.








